Apparel Brands Marketing Suite

Personalised marketing at scale

Atomic Goats is a marketing suite for fashion and apparel brands. It builds complete outfits from your own catalogue, lets shoppers try the whole look on with virtual try-on (VTO) before they buy, and follows every order with outfits built around what the customer bought.

More sales from existing customers, bigger baskets, and fewer returns.

Book a DemoSee Examples
Relaxed Weekend look: olive knit, stone chinos and tan leather monk-strap shoes, worn outside a cafe
Smart-Casual City look: cream blazer, navy shirt, dark trousers and tan leather shoes, on a city street
Formal Elevated look: tan suede jacket, tailored trousers and dark tan leather shoes, on an evening street
They already own:
Kersey Dark Tan
Kersey Dark Tan double-monk shoes, the pair all three looks are styled around
Look 1 of 3
Relaxed Weekend
+3 pieces£487
Benefits for brands

What your brand gets

Personalised marketing on your own catalogue, aimed at three numbers every fashion and apparel brand watches: repeat sales, average order value and returns.

More sales from customers you already have

Every order is followed by complete outfits built around what the customer bought, sent through the email platform you already use, to turn one-off buyers into repeat customers.

Post-Purchase Upselling

Bigger baskets

Shoppers add a whole outfit in one go instead of one item at a time, and anything they already own is left out of the basket.

AI Stylist

Fewer style returns

Shoppers who see the complete outfit on themselves, or on someone like them, know what to wear with it before the parcel ships. A garment can fit and still come back because it went with nothing.

Full Outfit Virtual Try-On

Personal content without a photoshoot

On-model images are AI product photography, made from the product shots you already have and each checked automatically. Looks are built once per product and reused for everyone who bought it, so personal content costs less with every customer.

Your team stays in control

Run it fully automatically, or let your merchandisers set the brief and approve every look before a customer sees it. Everything goes out under your name.

Works with what you already run

Atomic Goats runs on Shopify storefronts through its own app, sends through your existing email platform and keeps your live catalogue in sync, so every look is built from what is for sale.

More sales
5–25×
dearer to win a customer than to keep one
Bigger baskets
1 item
is what the customer sees, never the outfit
Fewer returns
21%
of order value is what a return costs US online retailers, on average

Sources: Harvard Business Review, “The Value of Keeping the Right Customers” (2014) · Pitney Bowes BOXpoll, survey of 168 US online retailers (2022).

The suite

Three features, one catalogue

Each feature works on its own. Together they share your catalogue sync, your brand rules and what every shopper builds.

  1. 01 AI Stylist Shop the look from a prompt, a colour season or the shopper's own picks.
  2. 02 Full Outfit Virtual Try-On AI try-on of the whole look, on the shopper or on someone like them, before they buy.
  3. 03 Post-Purchase Upselling Cross-sell the rest of the outfit after every order.
AI Stylist

A stylist for every shopper, on your storefront

Atomic Goats' AI stylist is a shopping assistant on your storefront: it builds complete outfits from your live catalogue for any visitor, including one who has never ordered.

  • Shopping from a prompt. A shopper asks for what they need, such as what to wear to a wedding in Tuscany, and gets complete looks to shop.
  • In their best colours. Optional AI colour analysis reads skin, hair and eye tone, finds their colour season, one of twelve, and steers every look to the palette that suits them. Off by default.
  • Restyled around any piece. The stylist swaps pieces and restyles around the same item, drawing on your whole catalogue.
  • The start of their first campaign. What a visitor builds becomes the taste data behind the first email they receive.

Live on the Oliver Sweeney storefront today

Try the stylist on oliversweeney.com Complete the look, for every customer
Light Spring colour season
Light Spring
True Summer colour season
True Summer
Soft Autumn colour season
Soft Autumn
True Autumn colour season
True Autumn
Dark Winter colour season
Dark Winter
Bright Winter colour season
Bright Winter

Twelve colour seasons, read from skin, hair and eye tone. Optional, and off by default, for brands who want every look steered to the palette that suits the person opening the email.

Full Outfit Virtual Try-On

The whole outfit, on them or on someone like them

Atomic Goats' virtual try-on (VTO), also called AI try-on, puts the complete outfit on the shopper, or on someone like them, before they buy: not one garment on a stock model, the whole look.

  • Three ways to see it. On the model closest to their build, on their own head-to-toe photo, or on a body built from a selfie.
  • The whole outfit to the basket. Every piece of a look goes in at once, with the piece they already own left out by default.
  • How it looks, not how it fits. It shows the outfit together on a body like theirs. Size and fit advice is not part of the suite yet.
More on virtual try-on (VTO) Shopify virtual try-on
Pale blue check blazer over a pink open-collar shirt and stone chinos, one hand in a pocket, on a grey studio backdrop
A complete outfit, generated on a model from product shots.
Post-Purchase Upselling

Upsell every sale you ever made

Atomic Goats builds complete outfits around the piece a customer has just bought, and your own email platform sends them as post-purchase emails to everyone who bought it. The click lands where they can try the looks on and add the rest of the outfit to the basket: a cross-sell built around their own order.

01
Build
Bigger baskets

Outfits around what they already own

The AI stylist builds complete looks around each item a customer bought, from your live catalogue. Fully automatic, or your own stylists curate with it.

02
Send
More sales

A campaign for everyone who bought it

Each set of looks becomes a targeted email to every customer who bought that item, sent through your existing email platform.

How an outfit campaign runs
03
Try
More salesFewer returns

A lookbook that is theirs

The click lands in a personal lookbook: add the whole look to the basket at once, or try it on with virtual try-on, on a model like them, their own photo or a selfie, and build their own with the stylist.

How the try-on works
WHERE WE ARE NOW

Live in market, with a channel behind it.

Stylist live

Oliver Sweeney

British luxury footwear and menswear
  • AI stylist live on the production storefront
  • Outfit campaign and lookbook built on their catalogue
Try the stylist on oliversweeney.com
Integrated

A visual-commerce platform

100+ brands, led by Italian luxury
  • Ships as a native placement, no theme code
  • One build, distribution across their portfolio
"Every brand already has customers who love something they bought. We want to show each of them what to wear it with, and show everyone else what to wear at all, so that fewer clothes are bought in doubt, shipped twice, and never worn."
THE ATOMIC GOATS PHILOSOPHY

From the blog

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READY?

They are looking at one garment. Show them the whole outfit.

Book a demo and we'll build it on your own catalogue, for the customers you already have and the visitors you have not converted yet.

Book a DemoSee Examples